● FESTIVAL OPEN NOW · CLOSES AT 6 PM

● FESTIVAL OPEN NOW · CLOSES AT 6 PM

Your day at

Matcha Festival

Sat, Sept 17
11 AM–6 PM

Sat, Sept 17
11 AM–6 PM

Historic Fourth Ward Park
Atlanta, GA

Historic Fourth Ward Park
Atlanta, GA

🌤️ --°Loading weather…

➤ Get directions

!

Schedule change
Kyoto Tasting Flight begins at 2:30 PM in the Tasting Garden.

Schedule change
Kyoto Tasting Flight begins at 2:30 PM in the Tasting Garden.

Find your way

Find your way

PEDESTRIAN PATHPIEDMONT PARK TRAILPILATESZONESTAGE24′ × 44′ARDENSGARDENHARNEYTEAPLANTLANTAROOTEDIN SOILMATCHAKARITHE PROMENADELAWNRelax · sip · explorePHOTO WALLENTRANCE

Today’s schedule

Today’s schedule

11:30 AM 10:30 AM

OPENING

Festival Gates Open

⌖ Entry Plaza · Check-in begins

10:30 AM 11:00 AM

WELCOME

Opening Tea Toast

⌖ Main Lawn · First whisk of the day

11:00 AM 11:40 AM

DEMONSTRATIONS

Matcha 101 Demo

⌖ Tea Stage · Beginner friendly

11:15 AM 11:45 AM

WORKSHOPS

Whisking Basics

⌖ Workshop Tent A · Limited seating

11:45 AM 12:15 PM

TASTINGS

Ceremonial Matcha Flight

⌖ Tasting Garden

12:00 PM 12:40 PM

FOOD

Matcha Dessert Pairings

⌖ Vendor Row · Sweet session

12:30 PM 1:00 PM

COMMUNITY

Meet the Makers

⌖ Main Lawn · Vendor introductions

1:00 PM 1:25 PM

MUSIC

Acoustic Garden Set

⌖ Garden Stage

1:30 PM 2:10 PM

DEMONSTRATIONS

Stone-Ground Matcha Demo

⌖ Tea Stage · Happening now

2:15 PM 2:45 PM

WORKSHOPS

Whisk Like a Tea Master

⌖ Workshop Tent A · 12 spots left

2:30 PM 3:15 PM

TASTINGS · TIME CHANGED

Kyoto Tasting Flight

⌖ Tasting Garden

3:00 PM 3:30 PM

PANEL

The Future of Matcha Culture

⌖ Main Stage · Hosted conversation

3:30 PM 4:00 PM

FOOD

Savory Matcha Bites

⌖ Vendor Row

4:00 PM 4:30 PM

WORKSHOPS

Latte Art Lab

⌖ Workshop Tent B · Hands-on

4:15 PM 4:45 PM

TASTINGS

Iced Matcha Bar

⌖ Tasting Garden · Chill session

4:45 PM 5:15 PM

MUSIC

DJ Matcha Break

⌖ Main Lawn

5:00 PM 5:40 PM

DEMONSTRATIONS

Cold Foam Technique

⌖ Tea Stage

5:30 PM 6:00 PM

COMMUNITY

Vendor Passport Raffle

⌖ Info Booth · Bring your stamped card

6:00 PM 6:35 PM

TASTINGS

Premium Uji Flight

⌖ Tasting Garden · Final tasting

6:30 PM 7:00 PM

PANEL

Ask a Tea Farmer

⌖ Main Stage

7:00 PM 7:30 PM

CLOSING

Closing Ceremony

⌖ Main Lawn · Final toast

7:30 PM 8:00 PM

SHOP

Last Call at Vendor Row

⌖ Vendor Row · Final purchases

8:00 PM 8:30 PM

EXIT

Festival Wind Down

⌖ Entry Plaza · Ride share recommended

8:30 PM 9:00 PM

TEAM

Staff Breakdown

⌖ Back of House

Merch

Merch

Grab event-exclusive ceremonial tins, totes, and ceramic whisk sets before they sell out for the day.

Located at The Merch Hub

Easy ways to explore

Easy ways to explore

◎ Family afternoon
Sweet treats, mochi lab, and shaded breaks. · 2.5 hours

◎ Family afternoon
Sweet treats, mochi lab, and shaded breaks. · 2.5 hours

♨ Matcha deep dive
Origin tasting, stone milling, whisk workshop. · 3 hours

♨ Matcha deep dive
Origin tasting, stone milling, whisk workshop. · 3 hours

↗ Quick visit
Three highlights close to the entrance. · 75 minutes

↗ Quick visit
Three highlights close to the entrance. · 75 minutes

★ DON’T MISS
Staff picks

Uji vs. Yame tasting
2:30 PM · Tasting Garden

Matcha tiramisu
Peko Peko · booth M07

Sunset taiko finale
5:20 PM · Main Stage

Festival vendors

Festival vendors

M12

Noma Matcha

Ceremonial matcha, strawberry cloud latte

Vegan

GF

M07

Peko Peko

Matcha cream puffs, hojicha buns

C04

Hapaholo

Matcha custard waffles, savory bowls

GF options

T03

Kettl Tea Lab

Iced matcha flights, single-origin tea

Vegan

GF

B09

Sift & Steam

Matcha doughnuts, sesame shortbread

GF options

D11

Mochinut ATL

Mochi donuts, matcha milk tea

F02

Yuzu Grove

Citrus matcha spritz, vegan parfaits

Vegan

GF options

S06

Sora Sweets

Matcha macarons, cloud cakes

GF

K08

Kinako Kitchen

Onigiri, matcha sesame noodles

Vegan

GF options


Before you leave
A quick check keeps your arrival easy.


Before you leave
A quick check keeps your arrival easy.

□ Tickets saved

□ Water bottle

□ Sun protection

□ Parking plan

Festival essentials

Festival essentials

P PARKING

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T TRANSIT

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✓ CHECK-IN

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B BAG POLICY

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♿ ACCESSIBILITY

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$ PAYMENTS

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GOOD TO KNOW

GOOD TO KNOW

Guest Services can help with accessibility, tickets, lost items, and event-day details.

Can I leave and re-enter?

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Is the festival rain or shine?

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Are pets allowed?

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Where is lost and found?

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